Digital Lifestyle & eCommerce Platform

Content Driven Magazine and Retail Marketplace

Case Study


PROJECT: delaPlex developed a content-driven web platform for multiple integrated e-commerce marketplaces and a digital magazine to discover and purchase niche brands all in one place.
INDUSTRY: eCommerce

Client Need

The client wanted a more robust e-commerce solution for their existing marketplace and the ability to add additional marketplaces and a digital magazine. The solution design required the ability to inter-link content and have intuitive navigation between the marketplaces and the magazine.

Product Challenges

One challenge was accurately transferring the current inventory to the new e-commerce site. Also, the platform needed to accommodate for up to 1M in future inventory without impacting the platform’s performance. Creating automation to upload inventory from different sources with different formats was also a challenge.

The delaPlex Solution

delaPlex rebuilt one and created two more sites from the ground up as an integrated platform for the e-commerce marketplaces, a digital magazine, and the capability to add future marketplaces. The design allows users to easily navigate between the magazine and marketplaces. A dynamic inventory upload solution was developed that accommodates various incoming formats from different vendors. Further, SEO was incorporated at all levels to ensure the client’s marketing efforts were maximized

They are a tremendous value-add..

“delaPlex researched the best open source software tools to fit our needs and then used those tools to build an enterprise e-commerce solution. They are a tremendous value-add to our startup process.”

Beryl Mokros, COO
API, eCommerce, Retail

How We Did It

The dedicated team at delaPlex utilized the following development concepts and tools to create a innovative, highly sophisticated network of content driven marketplaces.

Marketplace Architecture and Design

Selected Magento as the cloud commerce platform to create each marketplace, and jQuery and Prototype for the JavaScript Framework.

Scalable and Secure

Used AWS Cloud Server to be more scalable and secure.

Platform graphics

Leveraged 3rd party APIs to improve application and automatically process graphics.

Affiliate Integration

Enhanced SQL jobs to automate monthly data imports and validation processes.

Core Stack

Magento | PHP | Word Press | AWS
HTML 5 | Bootstrap | MySQL

About the Client

HNTRISM is a content-driven digital lifestyle platform providing customers an insightful journey to discover, learn and purchase innovative and emerging brands in home décor and entertaining, niche skincare, haircare, and fragrances, and cutting-edge fashion all in one place.