Overview
Delaplex integrated AI capabilities to develop two web applications used in solution offerings by Pull Logic, a leader in the retail technology industry, to manage customers’ sales operations effectively. Specifically, the project aimed to address lost sales by improving inventory data accuracy and providing product substitution recommendations based on customer demand forecasting.
Client Needs
Pull Logic sought a robust web application to address lost sales streaming from various factors like customer dissatisfaction, lack of product availability, inefficient sales processes, or any other factors that impede the conversion of leads or prospects into actual buyers. The goal was to empower retailers and manufacturers with accurate demand forecasting, product substitutes, and data-driven inventory replenishment recommendations.
Project Challenges
Ensuring performance, security, and the seamless delivery of the applications across multiple communication channels. Adopting a customer-centric approach using agile methodologies to optimize product availability and tackle challenges in the retail network.
The Delaplex Solution
Delaplex developed two web applications to help Pull Logic manage sales operations effectively. The two applications are as follows:
Smart Assist
- Product search functionality
- Product finder feature
- Product comparison and substitute suggestion
PAR Dashboard
Built a Product Availability Ratio or “PAR” Dashboard with an intuitive user interface, providing real-time insights with features like:
- Integration of AI capabilities for performance optimization
- Current and projected PAR data
- Graph comparisons for region, state, and dealer
- Integration of Google Maps for visualizing dealer locations
- Analysis of top and bottom dealers based on PAR
- Availability Optimizer with region, state, and dealer filters
How We Did It
- Frontend: Angular 11 (Presentation layer).
- Backend: Asp.Net Core API for data manipulation and SQL Server 2019 for data processing and storage.
- Miscellaneous: Azure Blob Storage for file and image storage, Azure Redis Cache for performance optimization, and Azure DevOps for development and deployment .
Results
- Developed two AI-powered web applications for retail success.
- Incorporated AI into the PAR dashboard for intelligent data analysis.
- Ensured data privacy and integrity with QR code functionality.
- Streamlined inventory processes, maximizing product availability.
- Automated sales operations, boosting revenue and productivity.
- Integrated data-driven recommendations, minimizing stockouts.
About The Client
Pull Logic, based in Atlanta, is a B2B enterprise SaaS company offering technology solutions to retailers and manufacturers. Their cutting-edge AI solutions aim to optimize inventory, enhance customer satisfaction, and achieve outstanding financial results across the consumer value chain. Committed to the goal of ‘Never Lose a Sale’, Pull Logic’s is to address retail challenges through thoughtful implementations, resulting in a more responsive and resilient supply chain.
Delaplex has been a primary technology partner with Pull Logic, delivering customized technology solutions for the retail and supply chain industry.
